Xiaomi recently celebrated its 10-year journey in India with a major event, marking a decade of impressive growth and innovation. Here are the 10 key highlights from the event and Xiaomi’s plans for the future:
- Flagship Phone Under Rs. 15,000: Xiaomi entered India in 2014 with the Mi 3, offering a flagship device at an affordable price of Rs. 14,999. The phone featured a Snapdragon 800 chipset, a 13MP camera, and a 5-inch display, setting the tone for the brand’s value-driven approach.
- Doubling GDP in 10 Years: Xiaomi India’s GDP contribution has more than doubled over the past decade, growing from Rs. 2.04 trillion in 2014 to Rs. 3.94 trillion in 2024. The company expects to hit the Rs. 4 trillion mark by the end of the year.
- 250 Million Smartphones Shipped: Since its entry into the Indian market, Xiaomi has shipped an impressive 250 million smartphones, becoming one of the leading smartphone brands in the country.
- 350 Million Devices Shipped: In total, Xiaomi has shipped over 350 million devices in India, including smartphones, smart TVs, IoT devices, and other electronics, showing its vast and diverse product portfolio.
- AI Vision for the Future: Xiaomi aims to embed AI as a foundational layer across its devices, enhancing everyday features and user experiences. Although details on these AI features were sparse, they reflect Xiaomi’s future-oriented approach to technology.
- Focus on Performance and Experience: In the coming years, Xiaomi will prioritize both performance and user experience in its products. This will be achieved through continuous investments in R&D and the development of foundational technologies.
- Strong Relationships and Partnerships: Xiaomi plans to expand its Make in India initiative by adding more manufacturing partners and continuing to strengthen relationships with offline and online retailers. It also aims to expand its AIoT ecosystem in India.
- Locally Sourced Raw Materials: The company currently sources 35% of non-semiconductor raw materials locally and aims to increase this to 55% in the next two years, bolstering its commitment to local production.
- Largest Connected Ecosystem: Xiaomi’s long-term goal is to create the largest connected ecosystem in India by leveraging its HyperOS across multiple devices, unifying smart devices under one platform.
- Carbon Neutrality by 2040: Xiaomi is committed to achieving carbon neutrality by 2040 and plans to use technology to address social issues. One such initiative includes partnering with Yuvraj Singh’s Foundation for breast cancer screening.
Xiaomi also revealed plans to ship 700 million devices over the next decade and showcased its first electric vehicle (EV), the Xiaomi SU7 Max, although this EV won’t enter the Indian market for another three years.